Charting New Routes: BHM’s Strategic Rebrand Paves Zip24’s Path into the Middle East. Faced with the challenge of entering a vibrant, diverse market, we mapped out a solution with a brand uplift that navigates the cultural crossroads. Through distinctive logos and dynamic branding, we’ve accelerated Zip24’s journey from a logistics contender to a regional leader. Our route? Bold identity, strategic presence, and a streamlined narrative that transcends borders.